How Hoofprint Heroes Works
Every cartful of gear helps fuel a rescue. Here’s how.
We don’t just love donkeys—we support the people who fight for them. That’s why we built the Hoofprint Heroes program right into our business model.
Instead of tossing a one-time donation on a spreadsheet and calling it a day, we commit to giving 10% of our gross revenue—every quarter, every year—to support donkey and mule rescues.
Here’s how the fund is split:
-
10% for Quick-Need Grants:
Emergency hoof trim? Broken fence? Sudden medical bill? We keep a slice of the fund flexible for fast help when it’s needed most. -
45% Shared Equally:
Every active Hoofprint Hero gets a guaranteed share of the fund, no matter their size. It's our way of saying, “We see you. We’ve got your back.” -
45% Needs-Based:
We use your top 3 priority needs to divide the rest—so those with bigger hay piles to climb get more help reaching the top.
And that’s just the money part.
There’s more:
Out of our marketing budget, we also provide:
-
📣 Spotlight Features – Blog and social posts to help our herd fall in love with your mission.
-
🎁 Support Packs – Free or discounted gear for your team, volunteers, and special events.
-
🐴 Event Collabs – Let’s plan a barnyard bash, an adoption day, or a fundraiser together.
Bonus Perk: Affiliate Earnings
Every Hoofprint Hero is invited to join our affiliate program, The Bray Brigade—which means you’ll earn 10% commission (plus bonuses) for every sale you send our way.