How to Join Hoofprint Heroes
Join our Hoofprint Heroes and make every purchase leave a lasting hoofprint on donkey rescues.
What Is Hoofprint Heroes?
The Hoofprint Heroes program is our way to support the rescues, sanctuaries, foster programs, and advocates giving burros & mules a second chance at adventure. As a Hero, you’ll tap into our dedicated donation pool and unlock barnyard-boosting perks, including spotlight features, support packs, and event collabs designed to raise your profile and fuel your mission.
Interested? Read on for the details.
How It Works
Here’s the short of it: every quarter, 10% of our gross sales flows into the Hoofprint Heroes Fund, split between quick-turn grants, equal shares for every partner, and need-based awards. On top of that, we draw from our marketing budget to spotlight your rescue, ship support packs, and co-host barnyard events, so you can raise awareness and resources without extra work on your end.
Donation Pool (10% of Revenue)
Each quarter, we set aside 10% of our revenue into the Hoofprint Heroes Fund, then allocate it three ways:
10% for Ad-Hoc Grants
Quick-turn grants for urgent needs (hoof trims, medical care, shelter repairs). Apply anytime and hear back in 7 business days.
45% Split Evenly
Every active rescue partner receives an equal slice—our way of saying “thank you” for being part of the herd.
45% Needs-Based
Distributed in proportion to each partner’s “Top 3 Needs” from their application—so those facing the greatest challenges get a larger share.
For Example:
If we generate $100K revenue, the Hoofprint Fund is $10K:
– $1K Ad-Hoc Grants
– $4.5K Even Shares
– $4.5K Needs-Based
Marketing-Funded Perks
Beyond funding, we’ve got your back with barn-boosting support, from spotlight features that amplify your story to custom gear packs for your team and co-hosted events that rally the herd.
Funded from our operations & overhead budget, these perks include:
📣 Spotlight Features
Blog posts, newsletter features, & social shout-outs that showcase your rescue to our herd of long-ear enthusiasts.
🎁 Exclusive Support Packs
Free or deeply discounted Half-Ass gear for volunteers, staff, and special events.
🐴 Event Collaboration
Co-host “Barnyard Brays,” adoption days, and fundraising meet-and-greets to raise awareness and resources.
Become a Hero
Becoming a Hoofprint Hero is simple, and it means unlocking both essential funding and rescue-raising perks. Fill out our quick application to share your rescue’s story and needs, and we’ll get you set up to receive donations, ad-hoc grants, and all our marketing-powered perks.
Ready to leave your mark?
It’s simple: Apply with your organization’s name, 501(c)(3) details, and a snapshot of your top needs.
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Review: We’ll email you within 7 business days with your tailored partnership plan.
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Partner: Receive quarterly donations, request ad-hoc grants, and unlock all spotlight, support pack, and event perks.
- Earn More: All Hoofprint Heroes are invited to join our Bray Brigade affiliate program. You earn 10% + bonus rewards when your community shops using your unique link.
👉 Apply to Become a Hoofprint Hero
Thank you for all you do to rescue, rehabilitate, and champion our stubborn-soul companions. Together, we’re forging a legacy of hoofprints—one bray at a time!